les Chloé girls: Chloe Sevigny, Clemence Posey and the face Anja Rubik.
For those lucky few who live in France, you'll get the 1st sniff(as always). Chloé is launching a new fragrance after decades of abscense in the air. They will send the fragrance on a roadshow, tour it to various spots within the country. Romantique, sexy, moderne, chic, feminine, elegante, naturelle, let's see if these cliché sell le Parfum against strong competitors such as Stella McCartney and Narciso Rodriguez in my local market.